How Instant Coffee Is Made in a Factory: From Cherry to Cup

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Coffee Is Made Take a behind-the-scenes look at how coffee cherries are harvested, processed, and transformed into the rich instant coffee loved by millions worldwide. Discover the craft, science, and dedication that make every sip perfect. For many, that warm, aromatic cup of instant coffee is the first step into a productive day. It’s fast, […]

Starbucks Is Really Struggling In America

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China Coffee Wars: Why Starbucks Is Losing the Battle With Luckin For years, China was viewed as Starbucks’ golden opportunity—the crown jewel of its global expansion strategy. The Seattle-based coffee giant invested heavily in the country, opening thousands of stores and embedding itself in Chinese urban culture. Yet, despite adding around 1,500 new stores between […]

Starbucks Scales Back Discounts: A Strategic Shift in Focus on Profitability

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Starbucks Scales Back Discounts and Promotions Starbucks, the world-renowned coffee giant, has long been a go-to destination for millions of customers seeking their daily caffeine fix. Alongside its premium coffee offerings, the brand has consistently utilized various promotions and discounts to attract and retain a broad customer base. However, in recent months, Starbucks has made […]

Pairing Coffee and Cigars

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So, you wake up to get your weekend started and you see a nice relaxing sunrise. Coffee is finishing up and its time to bask in the beauty of the day. You whip out your beautifully handcrafted cigar and the aroma of those foreign coffee beans is permeating the air. You know you’re about to […]