Privacy Policy

SFL Media Privacy Policy

Last Updated: August 29, 2026

SFL.Media respects your privacy and is committed to protecting the personal information of our readers, website visitors, mobile application users, and other users of our services.

This Privacy Policy explains how SFL Media Firm, LLC (“SFL.Media,” “Company,” “we,” “us,” or “our”) collects, uses, discloses, and protects information when you access or use SFL.Media, including our website at SFL.Media, our mobile applications, including the SFL.Media iOS application, and other digital products or services that link to this Privacy Policy.

By accessing or using our website, mobile application, or related services, you acknowledge the practices described in this Privacy Policy.

1. Scope of This Privacy Policy

This Privacy Policy applies to information collected through:

  • The SFL.Media website

  • The SFL.Media mobile applications

  • The SFL.Media iOS application

  • News alerts and push notifications

  • Email communications and newsletters

  • Contact forms and other forms submitted through our services

  • Other SFL.Media digital services that link to this Privacy Policy

This Privacy Policy does not govern websites, applications, platforms, advertisers, or services operated independently by third parties, even when they are linked to or accessible through SFL.Media.

2. Information We Collect

The information we collect depends on how you interact with SFL.Media and the features you use.

Information You Provide to Us

We may collect information that you voluntarily provide when you contact us, subscribe to communications, participate in promotions, submit information through a form, communicate with our staff, or otherwise interact with SFL.Media.

This information may include:

  • Name

  • Email address

  • Telephone number

  • Information included in messages or inquiries

  • Newsletter or communication preferences

  • Information you voluntarily submit through forms

  • Other information you choose to provide

Please do not submit sensitive personal information unless it is necessary for the purpose of your communication.

Information Collected Automatically

When you access SFL.Media through our website or mobile application, certain technical and usage information may be collected automatically.

Depending on the service and technologies being used, this may include:

  • IP address

  • Browser type

  • Device type

  • Operating system

  • Device and application identifiers

  • Pages, articles, or content viewed

  • Date and time of access

  • Referring and exit pages

  • General interaction with our website or application

  • Application performance information

  • Crash and diagnostic information

  • Approximate location derived from information such as an IP address

We use this information to operate our services, understand how readers use SFL.Media, improve performance, maintain security, diagnose technical problems, and improve our content and user experience.

3. Mobile Application Information

When you use the SFL.Media mobile application, we may receive information about your device and your interaction with the application.

This may include device type, operating system, application version, device or application identifiers, IP address, app interactions, diagnostic information, and crash information.

Information collected through the mobile application depends on the application’s features, your device settings, and the permissions you choose to grant.

SFL.Media does not access device features such as precise location, camera, microphone, photos, or contacts unless a feature of the application requires such access and you are presented with the appropriate device permission request.

You may manage application permissions through the privacy and application settings available on your device.

4. Push Notifications

If you enable push notifications in the SFL.Media mobile application, we may send you notifications about breaking news, South Florida news, Florida news, sports, politics, entertainment, important stories, and other SFL.Media content.

Your device may provide SFL.Media or our notification service provider with a device or push-notification token necessary to deliver these notifications.

You can disable push notifications at any time through your mobile device settings.

5. Cookies and Similar Technologies

SFL.Media and service providers working on our behalf may use cookies, pixels, tags, local storage, software development kits, and similar technologies to operate and improve our website and digital services.

These technologies may be used to:

  • Remember preferences

  • Measure website and application performance

  • Understand audience engagement

  • Analyze traffic and usage

  • Maintain security

  • Detect technical problems

  • Deliver and measure advertising where applicable

  • Improve SFL.Media content and services

Your browser may allow you to block, delete, or otherwise control cookies. Disabling certain cookies may affect the functionality of some portions of the website.

Mobile application tracking and permissions may also be controlled through the privacy settings provided by your mobile device.

6. Analytics

We may use analytics technologies and service providers to better understand how visitors and readers interact with SFL.Media.

Analytics information may include information about pages or articles viewed, session activity, device information, application interactions, approximate geographic information, referral sources, and technical performance.

We use analytics information to evaluate readership, improve our journalism and digital products, understand which content is useful to our audience, troubleshoot problems, and improve website and application performance.

7. Advertising

SFL.Media may display advertisements provided by us or third-party advertising partners.

Advertising providers may use cookies, device identifiers, pixels, software development kits, or similar technologies, subject to applicable law and device settings, to deliver, measure, limit, or improve advertising.

Some advertising may be based on the content you are viewing or general information about your device or approximate location.

Where required by applicable law or platform rules, we will request appropriate permission before allowing technologies to track activity across other companies’ applications or websites for advertising purposes.

On Apple devices, users can manage applicable tracking permissions through iOS privacy settings.

8. How We Use Information

We may use information collected through SFL.Media to:

  • Provide and operate our website and mobile applications

  • Deliver news, articles, videos, and other content

  • Provide requested features and services

  • Send push notifications when enabled

  • Send newsletters or other communications requested by users

  • Respond to questions, inquiries, or support requests

  • Understand readership and audience engagement

  • Analyze and improve our services

  • Personalize aspects of the user experience where appropriate

  • Maintain the security and integrity of our services

  • Prevent fraud, abuse, and unauthorized activity

  • Diagnose crashes and technical problems

  • Comply with legal and regulatory obligations

  • Protect the rights, safety, and property of SFL.Media, our users, and others

  • Support advertising and measure advertising effectiveness where applicable

We may also use aggregated or de-identified information for research, analytics, business planning, audience measurement, and service improvement where permitted by law.

9. How We Share Information

We do not disclose personal information except as described in this Privacy Policy, as authorized by you, or as otherwise permitted or required by law.

We may disclose information to the following categories of recipients:

Service Providers

We may use third-party companies to help us host, operate, maintain, secure, analyze, and improve SFL.Media.

These providers may support services such as:

  • Website and application hosting

  • Analytics

  • Cloud infrastructure

  • Push notifications

  • Email delivery

  • Security

  • Technical support

  • Crash reporting

  • Content delivery

  • Advertising and advertising measurement

These companies may process information as necessary to provide services to SFL.Media.

Advertising and Analytics Partners

Where applicable, certain information may be shared with analytics or advertising partners for measurement, reporting, advertising delivery, or related purposes.

The information and choices available to you depend on the technology involved, applicable law, and your browser or device settings.

Legal and Safety Reasons

We may disclose information if we reasonably believe disclosure is necessary to:

  • Comply with applicable laws or legal processes

  • Respond to lawful requests from governmental authorities

  • Enforce our agreements and policies

  • Investigate fraud, security incidents, or misuse

  • Protect SFL.Media, our users, or the public

  • Protect legal rights, property, or safety

Business Transfers

If SFL.Media or its assets are involved in a merger, acquisition, financing, restructuring, bankruptcy, sale of assets, or similar transaction, information may be transferred as part of that transaction subject to applicable law.

10. Third-Party Links, Embedded Content, and Services

SFL.Media publishes news and media content that may contain links to external websites, embedded videos, social media posts, advertisements, and other third-party content.

Third-party websites and services have their own privacy practices and policies. SFL.Media does not control the privacy practices of independent third parties.

When you leave SFL.Media or interact directly with a third-party service, we encourage you to review that third party’s privacy policy.

11. Social Media

SFL.Media may maintain profiles and publish content on third-party social media platforms.

If you interact with SFL.Media through a social media service, the platform may provide information about your interaction in accordance with your settings and the platform’s policies.

Your use of those platforms is governed by the privacy policies and terms of the respective social media companies.

12. Email Communications

If you subscribe to an SFL.Media newsletter or other marketing communication, we may use your email address and related information to send the communications you requested.

You may unsubscribe from marketing emails by using the unsubscribe link included in the applicable email.

We may retain certain information as necessary to honor unsubscribe requests and comply with applicable law.

13. Data Retention

We retain personal information for only as long as reasonably necessary for the purposes for which it was collected, including providing our services, maintaining business and security records, complying with legal obligations, resolving disputes, and enforcing agreements.

Retention periods may vary depending on the type of information, why it was collected, legal requirements, security considerations, and operational needs.

When personal information is no longer reasonably necessary, we may delete, anonymize, or otherwise dispose of it in accordance with applicable law and our data-management practices.

14. Data Security

SFL.Media uses reasonable administrative, technical, and organizational safeguards designed to protect information under our control against unauthorized access, loss, misuse, alteration, or disclosure.

However, no website, mobile application, electronic transmission, or information-storage system can be guaranteed to be completely secure.

You are responsible for taking reasonable precautions when using online and mobile services.

15. Your Privacy Choices

Depending on your location and applicable law, you may have certain choices or rights regarding your personal information.

These may include the ability to:

  • Request access to certain personal information

  • Request correction of inaccurate information

  • Request deletion of certain personal information

  • Withdraw certain consent where processing is based on consent

  • Opt out of certain marketing communications

  • Manage cookies through your browser

  • Manage mobile application permissions through your device

  • Disable push notifications

  • Manage applicable advertising or tracking preferences

We may need to verify your identity before processing certain privacy requests.

We will not discriminate against you for exercising privacy rights provided by applicable law.

16. Florida Privacy Rights

SFL.Media is based in and serves audiences throughout Florida and beyond.

Where applicable, Florida residents may have rights regarding certain personal information under Florida privacy laws. Depending on the law and whether it applies to SFL.Media and the particular processing activity, these rights may include access, correction, deletion, obtaining a copy of certain information, and opting out of certain uses of personal information.

If an applicable Florida privacy law provides you with a privacy right, you may submit a request using the contact information provided in the “Contact Us” section below.

We may take reasonable steps to verify your identity and the validity of your request before responding.

Nothing in this section is intended to provide rights beyond those required by applicable law.

17. California Privacy Rights

California residents may have additional rights under applicable California privacy laws.

Depending on the circumstances and applicability of those laws, these rights may include the right to request information about personal information collected, used, disclosed, sold, or shared; request access to or correction of certain information; request deletion; and opt out of certain sales or sharing of personal information.

California residents may submit applicable privacy requests using the contact information listed below.

We may need to verify your identity before completing a request. An authorized agent may submit a request where permitted by applicable law and subject to appropriate verification.

We will not unlawfully discriminate against you for exercising applicable privacy rights.

18. Children’s Privacy

SFL.Media is a general-audience news and media service and is not directed to children under 13 years of age.

We do not knowingly collect personal information from children under 13 through our services without appropriate authorization.

If we become aware that we have collected personal information from a child under 13 in circumstances prohibited by applicable law, we will take reasonable steps to delete the information.

If you believe a child has provided personal information to SFL.Media improperly, please contact us.

19. International Users

SFL.Media is operated in the United States.

If you access our services from outside the United States, information may be processed or stored in the United States or other jurisdictions where our service providers operate.

Privacy and data-protection laws in those jurisdictions may differ from those in your country of residence.

20. Do Not Track and Device Privacy Controls

Some browsers offer a “Do Not Track” setting. Because there is not a universally accepted standard governing how websites should respond to all Do Not Track signals, our services may not respond to every such signal.

Where applicable law requires recognition of a legally valid browser-based opt-out preference signal, SFL.Media will handle such signals as required by applicable law.

Mobile users can manage privacy permissions, advertising settings, tracking permissions, and notifications through their device settings.

21. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes to SFL.Media, our mobile applications, technologies, business practices, legal requirements, or privacy practices.

When we make changes, we will update the “Last Updated” date at the top of this Privacy Policy.

If changes materially affect how we handle personal information, we may provide additional notice where required by applicable law.

We encourage users to review this Privacy Policy periodically.

22. Contact Us

If you have questions about this Privacy Policy, our privacy practices, or would like to submit an applicable privacy request, please contact SFL.Media:

SFL.Media
SFL Media Firm, LLC
Fort Lauderdale, Florida, United States

Website: SFL.Media

Please include enough information in your request for us to understand and appropriately respond to your inquiry.

For privacy-related access, correction, or deletion requests, please clearly identify the nature of your request. We may request additional information when reasonably necessary to verify your identity and protect personal information from unauthorized disclosure.