About South Florida Media

Independent local and national news from Fort Lauderdale, Florida. Free to read, and publishing since 2019.

Who We Are

South Florida Media (SFL Media) is an independent digital news publication based in Fort Lauderdale’s FAT Village Arts District. We cover the stories that matter to people across Broward, Miami-Dade and Palm Beach counties and the Florida Keys, along with the national and world news that shapes life here.

Everything we publish is free to read. There is no paywall and no subscription required.

What We Cover

Fort Lauderdale · Miami · West Palm Beach · Florida Keys · News · Politics · Crime · Sports · Entertainment · Music · Science · Interviews

We also track ongoing stories in depth, including our Jeffrey Epstein coverage and UFO disclosure reporting, and keep a calendar of South Florida events.

Our Story

SFL Media published its first article in 2019. What started as a small South Florida site has grown into a daily news operation with an archive of more than 9,000 articles, written by a small team of reporters and writers who live and work in the region.

We are led by CEO Patrick Zarrelli and remain independently owned and operated in Fort Lauderdale.

Meet the Newsroom

Every article on SFL Media carries the name of the person who wrote it. Each writer has an author page listing everything they have published.

Patrick Zarrelli

CEO & Writer

Patrick leads South Florida Media and is its most prolific writer, with more than 3,400 published articles. He covers Florida and national politics, investigations and music culture, and works out of Fort Lauderdale.

Read Patrick’s articles · LinkedIn · PJZNY.com

Jeff Ruller

Sports Writer

Jeff has written more than 3,100 articles for SFL Media, covering the NFL, college football, the NHL, MLS, golf and the South Florida teams our readers follow.

Read Jeff’s articles

Darcy Fisher

News & Crime Writer

Darcy publishes daily news, crime and entertainment coverage, with more than 2,400 articles on SFL Media. Her focus is keeping readers informed about what is happening right now.

Read Darcy’s articles · LinkedIn

Joshua Weiss

Writer & Interviewer

A South Florida local with Brooklyn roots, Joshua writes features and conducts interviews for SFL Media, drawing on years working in Miami’s nightlife and local business scene.

Read Joshua’s articles

Our Editorial Standards

  • Accuracy first. We check facts before publishing and link to primary sources, official records and original reporting wherever we can.
  • Credit where it’s due. When a story builds on reporting from another outlet, we name and link to that outlet.
  • Clear bylines. A real, named person stands behind every article.
  • News and opinion. We aim to make clear when a piece is commentary or analysis rather than straight news reporting.
  • Corrections. When we get something wrong, we fix it. Significant corrections are noted on the article.
  • Independence. Advertisers and sponsors do not decide what we cover. Sponsored and guest-contributed articles are identified as such.

Ownership & Funding

SFL Media is owned and operated by South Florida Media, based in Fort Lauderdale, Florida. We are funded by advertising and sponsored content, and by the digital marketing and web services business that South Florida Media also runs. That business is separate from our newsroom: clients do not receive news coverage in exchange for their business.

Contact the Newsroom

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