Patrick Zarrelli

Patrick Zarrelli’s Corporate Biography

Patrick Zarrelli is a WordPress expert and the team leader of the South Florida Media technology team. He also serves as the company’s Chief Executive Officer. Zarrelli started his career in the media as the vice president of BeachFront News, and then as the publisher of the South Florida Chronicle and New York Encore. During that time, Zarrelli oversaw the operations of both companies, participated in new client acquisitions, and was also a popular writer in both their print editions and websites. Both of these independent papers came up while the larger newspapers disintegrated during the economic crash of 2012. In the wake of the Great Recession, Zarrelli saw an opening to enter the market with a lower-priced print advertising alternative to the big South Florida papers. The market was there and the papers were popular, but as a young person in the media, Zarrelli knew that the future of his company was going to be on the internet and not in print journalism.

After a few years in the print newspaper business, Patrick Zarrelli took his skills to the intra-webs. With a team of young techies and a fresh new website, the team phased out print and began work on building the best possible internet magazine they could develop. That website today is known as the one and only www.SFL.Media! Home to thousands of articles and millions of readers! If you have never been to our website before then stop by and check it out from time to time, it’s easily one of the best viral news sites on the web today. Featuring official news and videos from outlets like CNN, Comedy Central, HBO, and many more! Even though SFL Media is a much bigger website than when it first started, it’s still managed by a lot of the original tech team at South Florida Media, who built it from scratch. Most of the same people who helped build the original website are still working on the project today!

Patrick Zarrelli Expands Into a Full Digital Marketing Agency

While running the online news network, Zarrelli noticed that his advertising clients kept asking him and his team for help on their own corporate websites. So when the free time presented itself they started doing a la carte tech work for outside clients and SFL Media’s advertisers. The amount of tech work coming into the company from outside clients soon began to outweigh the amount of work the team was doing on the actual news website!! At that point, Zarrelli launched Dependable Website Management, a full-service concierge website management company to service all of his new website development and technology clients. Zarrelli realized that his clients ultimately would need help with more than just their websites. They would also need help with social media, custom content creation, website marketing, and navigating the ever-changing internet. Thus, Zarrelli offered website management plans as well as a la carte tech work to his bigger clients and to other businesses who need their websites to perform at a constant and steady high level for their business.

Today, South Florida Media and Dependable Website Management, with Patrick Zarrelli at the helm, has over a dozen subcontractors. Including programmers, designers, writers, WordPress experts, and billing staff. The company manages the full web presence of over 30 other corporations and has another 80 or so a la carte tech clients. Dependable Website Management is well-organized, talent-rich, and flourishing in the modern marketplace. South Florida Media’s client list is like a who’s who of South Florida elites from Anidjar and Levine to Z Urology. At Dependable Website Management, they deliver on what they promise, and they provide a great web service, allowing business owners to unchain themselves from the computer, and focus on their actual jobs, namely: running their businesses! Dependable Website Management is also much more affordable than having a full tech team in-house which would cost them thousands of dollars in salaries and hassles. Currently, there are five web development jobs for every qualified web developer in America. So the need for a company like Dependable Website Management is greater than ever.

Patrick Zarrelli’s Companies Today

Patrick ZarrelliSouth Florida Media and Dependable Website Management are based out of sunny South Florida where Patrick Zarrelli and most of his team also reside. However, Dependable Website Management has picked up clients all over the country. Building sites in not just Florida but also for clients in New York, Indiana, Colorado, and California recently. At Dependable Website Management, the location of the client is never a problem. If it can’t be fixed by email and video chat then Patrick Zarrelli and his team will fly out to meet the client and fix the issue. This allows them to get a feel for the client’s operation on a grass-roots level and a better sense of their online presence and how they work with their in-house operations. “At the end of the day, it’s a concierge service. So we try to be as accommodating to our customers as humanly possible,” Zarrelli said in a recent interview. I think that sort of customer service in the technology industry is going to take this company a very long way in the future!

Why You Should Hire Patrick Zarrelli and His Team at SFL Media to Be Your Digital Agency

SFL Media, led by Patrick Zarrelli, is a full-service digital agency that specializes in digital marketing, web design and development, SEO, social media management, and content creation. With over 20 years of experience in the industry, Patrick and his team have worked with a wide range of clients, from small startups to large corporations, delivering outstanding results and generating millions of dollars in revenue for their clients. One of the key benefits of working with SFL Media is their personalized approach to each client. They take the time to understand their client’s unique business needs, goals, and challenges, and develop customized strategies to achieve their objectives. Whether you need to increase brand awareness, improve online visibility, or drive more leads and sales, SFL Media has the expertise and resources to help you succeed.

Another advantage of working with SFL Media is its commitment to transparency and communication. They provide regular updates and reports to their clients, so they are always aware of the progress of their campaigns and the results they are achieving. They also offer 24/7 customer support, ensuring that their client’s needs are always met and any issues are resolved quickly. In addition to their expertise in digital marketing and web design, SFL Media also has a strong track record of creating engaging and compelling content that resonates with audiences. They use a data-driven approach to content creation, analyzing audience behavior and interests to develop content that drives engagement, builds brand awareness, and generates leads.

If you are looking for a digital agency with a proven track record of delivering outstanding results, personalized service, and a commitment to transparency and communication, then SFL Media and Patrick Zarrelli are the right choices for you. Contact them today to learn more about how they can help your business grow and succeed in the digital space.

Top Reasons To Hire SFL Media and Patrick Zarrelli as Your Digital Agency

Here are some of the top reasons to consider hiring Patrick Zarrelli and SFL Media as your digital agency:

  1. Proven track record: Patrick Zarrelli and SFL Media have over 20 years of experience in the digital marketing industry and a track record of delivering outstanding results for clients across various industries.
  2. Full-service digital agency: SFL Media offers a range of digital marketing services, including web design and development, SEO, social media management, content creation, PPC advertising, and more, making them a one-stop shop for all your digital needs.
  3. Customized approach: The team at SFL Media takes the time to understand your unique business needs and goals, and develops customized strategies to help you achieve your objectives.
  4. Data-driven strategies: SFL Media uses a data-driven approach to develop its strategies, analyzing audience behavior and interests to create content and campaigns that resonate with your target audience.
  5. Transparency and communication: SFL Media is committed to providing regular updates and reports to their clients, ensuring transparency and communication throughout the entire process.
  6. Excellent customer support: SFL Media provides 24/7 customer support to ensure that their clients’ needs are always met and any issues are resolved quickly.
  7. Competitive pricing: SFL Media offers competitive pricing for its services, making them a cost-effective solution for businesses of all sizes.

Patrick Zarrelli and SFL Media are an excellent choices for businesses looking for an experienced, full-service digital agency that offers a customized, data-driven approach to digital marketing, with excellent customer support and competitive pricing. Contact SFL Media today to learn more about how they can help your business grow and succeed in the digital space.


Dependable Website Management and South Florida Media Companies Are Both Privately Held by Patrick Zarrelli.

For all inquiries, call the South Florida Media and Dependable Website Management office at (954) 740-7900.



Patrick Zarrelli Web Designer

Patrick Zarrelli’s Title and Work History


Vice President of BeachFront News – 2008 to 2011.

Publisher of the South Florida Chronicle – 2011 to 2013.

Publisher of the New York Encore – 2011 to 2013.

CEO South Florida Media– 2014 to the current day.

CEO Dependable Website Management  – 2015 to the current day.


Patrick Zarrelli Is A Yext and SynUp Certified Technology Partner