A press release is something that often doesn’t get the kind of attention that it deserves. Some companies churn out press releases like they’re everyday FB posts or status updates. Undervaluing a press release is one of the biggest and most common mistakes that a business can make.

Every press release should sound professional and feature a tone of authority. You don’t just want people to read the first five lines of it, get bored or unimpressed, and then hop onto another tab. That’s how launches go up in flames and businesses lose traction with their audience. 

Once you understand just how much of an impact a press release can have on your sales, you’ll realize why it’s so important to have them written professionally. A simple, “Hey guys we’re doing this,” doesn’t cut it. Here’s what you need to know about the benefits of having your press releases managed professionally and why you should choose Patrick Zarrelli.

Why Are Press Releases Important?

Businesses have always recognized press releases as something of a necessity, but today, more companies are discovering how to get more value out of every press release they produce. A press release is important because it makes your business sound important and projects an image of respectability. They can also be used to generate a sense of excitement and anticipation among your customers or even potential business partners, investors, etc. 

A well-placed press release can enthuse your customers and your investors simultaneously. Social media has made it even more important to utilize press releases as a sort of advertising tool. Professionally written press releases are much more likely to attract the kind of attention your business will want.  

Consequences of an Unprofessional Press Release

You should know that there are consequences to producing an unprofessional press release. What is an unprofessional press release? It’s a term for virtually any press release that wasn’t written by a qualified professional. 

A lot of companies churn out unprofessional press releases because they either don’t know about the potential consequences or they’re just trying to save a few bucks by doing it in-house. Although producing a press release in-house might sound like a great way to save money, it can cost you a lot more in the long run. How? Because if journalists don’t approve of it, your customers, investors, and potential business partners won’t either. 

The most valuable and ultimately most successful press releases are those that attract positive attention from professional journalists. When a company press release attracts the attention of a journalist, they can use quotes from the press release in their articles which will increase your exposure and give your business more credibility. 

A bad press release can leave a bad flavor in your customers’ mouths for months or even years. When it comes to a company press release, there’s no room for mistakes. One blunder is all it takes to infuriate journalists and the public in one fell swoop. 

Signs of an Unprofessional Press Release 

Journalists looking for important information to quote see vast swarms of press releases every day. As such, they know what to look for when evaluating a press release. When identifying an unprofessional press release, there are several things to look for that can give it away.

If the press release looks more like a jumbled mass of words with no proper paragraphs to be found, you can be sure that it was not written by a pro. Likewise, when a company’s press releases start resembling FB posts or status updates because they’re being published quite frequently without anything truly substantial to report, it’s unprofessional. 

To qualify as a professionally written press release, it needs to feature information that is genuinely newsworthy. In other words, launching a new facility in a new location merits a press release while purchasing new office furniture does not. 

How a Professionally Written Press Release Can Help Your Business

Press releases that are written by a true professional can help your business in a number of ways. For starters, a professional writer will know how to leverage a press release on social media. In the past, businesses were completely at the mercy of various journalists who guarded the gates of the media with utmost scrutiny. Today, you can distribute a press release on social media independently and reach thousands if not millions of people. 

Social media gives you the ability to reach people from around the world and convert them into customers. When you have a professional writing each press release, you will get more value out of each and every one of them as they convert customers and attract investors. 

Meet Patrick Zarrelli, the Master of Managed Media

Meet Patrick Zarrelli, inspiring entrepreneur and undisputed master of managed media. Upon combining two successful companies to create SFL Media, he established himself as one of the most in-demand professionals for press release and media management. 

You won’t’ find another professional as dedicated to the success of his customers as Patrick Zarrelli. Over the years, he has earned the respect of countless businesses by doing what he does best, making them look good. Patrick Zarrelli has mastered the art and science of leveraging a press release to shape public opinion to bolster the reputation of countless businesses. 

When your press releases are written by Patrick Zarrelli, you’ll have a steady stream of premium, newsworthy content that will position your business for success. Every press release he generates for you will add credibility to your business while expanding its reach and attracting swathes of new customers. 

Why Choose Patrick Zarrelli for Press Release Management?

Patrick Zarrelli can offer you more than a professional voice in print for all of your press releases, he can offer you VIP-grade service which is something that many competitors cannot. 

Make the smart choice and join the countless successful businesses that have chosen Patrick Zarrelli to create and manage their press releases!

When you’re ready to start converting more customers and investors with professionally written press releases, you’re ready to call Zarrelli. Let’s do this!