Patrick Zarrelli of South Florida Media Featured on SoFlo Home Project
Fort Lauderdale, FL — Patrick Zarrelli, CEO of South Florida Media, was recently featured on the popular TV show SoFlo Home Project. Hosted by renowned interior designer Alena Capra, the episode, titled “Loft Living,” highlighted Zarrelli’s stunning downtown Fort Lauderdale residence in the Avenue Lofts building, located in the heart of the newly revitalized FAT Village Arts District.
Zarrelli’s loft exemplifies modern sophistication and urban charm. Situated just three blocks from the iconic Las Olas Boulevard and a short distance from Fort Lauderdale Beach—one of the world’s top-rated beaches—the two-bedroom, two-bathroom space is the epitome of luxury living.
The loft boasts impressive features, including 14-foot-high ceilings and a sprawling 900-square-foot balcony that offers breathtaking views of the surrounding cityscape. Inside, the design merges sleek, modern furniture with an enviable art collection that includes works by acclaimed artists such as Alec Monopoly, Procanelo, and Mark Rudinsky.
“Patrick’s loft is the ultimate downtown Fort Lauderdale bachelor pad,” said a cameraman during the episode shoot. The Soflo Home Project team praised the blend of contemporary design and personal touches that make the space both stylish and industrial.
The Avenue Lofts building, located in the FAT Village Arts District, is at the forefront of Fort Lauderdale’s cultural renaissance. This area, known for its eclectic art galleries and creative energy, has become a sought-after destination for artists, entrepreneurs, and professionals alike.
Zarrelli’s segment on SoFlo Home Project showcased not only the beauty of his loft but also the vibrant lifestyle that downtown Fort Lauderdale offers. From its proximity to the bustling Las Olas Boulevard to its accessibility to world-class beaches, the location is ideal for anyone seeking the perfect blend of work, play, and relaxation.
The feature on SoFlo Home Project marks another highlight in Zarrelli’s impressive career as the head of South Florida Media, a leading digital marketing and advertising agency. With his eye for design and passion for the arts, Zarrelli’s loft perfectly reflects his creative vision and entrepreneurial spirit.
Viewers can catch the “Loft Living” episode on SoFlo Home Project to get an exclusive look at Zarrelli’s one-of-a-kind residence and its unique contributions to the downtown Fort Lauderdale lifestyle.
About SoFlo Home Project with Alena Capra
SoFlo Home Project is a popular television show that celebrates the unique and inspiring design styles found in South Florida homes. Hosted by Alena Capra, an award-winning interior designer with a keen eye for style and functionality, the show highlights creative renovations, innovative décor ideas, and luxurious spaces across the region. Each episode provides viewers with tips and inspiration to enhance their own living spaces, making it a go-to resource for anyone passionate about home design.
Alena Capra brings her extensive expertise and dynamic personality to the show, offering insights into the latest trends while showcasing homes that range from modern lofts to beachfront estates. Known for her approachable and informative style, Capra creates an engaging experience for viewers, bridging the gap between professional design and everyday practicality. Whether exploring bold art collections, functional layouts, or breathtaking outdoor spaces, SoFlo Home Project celebrates the vibrant and diverse lifestyles of South Florida.