No matter what industry you’re in, an effective social media marketing strategy is critical for any small business. When consumers see an ad on social media, they do not feel attacked or bombarded. Users go onto social media to be entertained and during their free time. By posting the right material to your social media page often, you can create a following with current and potential clients alike. According to a HubSpot report, 84% of businesses can generate increased interest in their business with just six hours spent on social media each week. The key is to hire a social media marketing specialist who knows how to use industry data and the right social media practices to post the right material at the right times.
Easy Access to Consumers
Take advantage of the fact that social media is free to use and is accessible to anyone with internet access. When you consider Facebook has about 1.8 billion daily active users, Instagram has about 500 million daily users, and Twitter has more than 192 million daily users. With that kind of traffic, it is easy to understand why so many businesses attribute their success to well-developed social media strategies.
Attract Clients of All Ages
Many businesses mistakenly believe social media is only for young audiences. However, nothing could be further than the truth. Did you know that 82.3% of all Baby Boomers belong to at least one social media site? In 2019, almost 50% of all Baby Boomers actively used social media, 77% of Generation X, and over 90% of Millennials. This shows that by investing in proper social media management, you can reach customers of all ages.
Keep Current Clients Interested in Your Brand
Many businesses are so focused on attracting new business that they do not focus on keeping the client base they worked so hard to create. By having a social media presence online, Additionally, if you do not have a social media presence, your competitors surely will. When you consider that 90% of Instagram users follow businesses online, it’s easy to see how you can use this to maintain the relationships with clients you have already built with the right posts.
Considering the stats above, you might be wondering why many businesses struggle with social media. Developing a well-researched and strategic social media marketing plan is not easy, but it is essential to today’s consumers. Not sure how to run a social media page? No problem. Our team is ready to take on any of your social media and website management needs. Call SFL Media today and find out how we can improve your social media presence.