Tom Brady Museum
The city known for its neon lights, extravagant shows, and legendary entertainment just added another crown jewel to its lineup — but this time, it’s for the sports world. NFL icon Tom Brady, in collaboration with esteemed sports broadcaster Jim Gray, has officially unveiled the Hall of Excellence, a one-of-a-kind museum celebrating greatness in athletics, now open inside the Fontainebleau Las Vegas.
More than just a hall of fame or a collection of trophies, the Hall of Excellence is being hailed as a living tribute to the spirit, discipline, and perseverance of the world’s greatest athletes. The museum offers an immersive experience for sports fans of all ages, providing rare access to legendary memorabilia, historic footage, and personal artifacts that tell the stories behind the achievements.
A Museum Rooted in Legacy
The Hall of Excellence spans over 30,000 square feet and blends traditional displays with cutting-edge technology. Guests are taken on a journey through sports history — from the early pioneers of American athletics to modern-day superstars. At the heart of the exhibit is Tom Brady’s personal archive, featuring a complete display of his seven Super Bowl championship rings, each one placed alongside digital exhibits that allow fans to explore the context of every title-winning season.
Also on display is Jackie Robinson’s original baseball bat, a piece of history that symbolizes not just athletic talent, but cultural and societal transformation. Visitors can explore a section dedicated to Muhammad Ali, complete with his boxing gloves, championship belt, and recorded interviews that delve into his activism and mindset. Additional exhibits include memorabilia from Michael Jordan, Serena Williams, Tiger Woods, Usain Bolt, and Simone Biles, among others.
“Greatness isn’t just about winning. It’s about overcoming adversity, inspiring others, and leaving a legacy that lasts long after the final whistle,” Brady said at the ribbon-cutting ceremony, joined by family, friends, and dozens of sports legends. “The Hall of Excellence was built to honor that spirit and to give fans an inside look at what it takes to be the best.”
A Vision by Tom Brady and Jim Gray
The idea for the museum was born out of years of friendship between Brady and Gray, who have spent decades at the heart of the sports world. Gray, who has interviewed countless iconic athletes, brought a journalist’s eye for storytelling, while Brady contributed his vision for honoring excellence across generations.
“This is not a museum about Tom Brady,” Gray emphasized. “This is about what unites every great competitor — the hunger, the discipline, the setbacks, and the triumphs. It’s about telling those stories in a way that motivates and connects people.”
The Hall is designed to be more than a static space. Many of the exhibits are interactive, including a 360-degree holographic theater that places visitors inside some of the most iconic moments in sports history — from buzzer-beaters and Hail Marys to Olympic gold-medal performances.
A New Type of Vegas Attraction
Located within the newly renovated Fontainebleau Las Vegas, the Hall of Excellence is expected to draw both sports aficionados and casual tourists alike. Fontainebleau executives see it as part of a growing trend toward immersive, high-end attractions that go beyond the casino floor.
“This isn’t just for sports fans,” said Fontainebleau spokesperson Dana Kelman. “It’s for anyone who believes in the power of perseverance, who wants to understand the human drive to be extraordinary.”
The museum also includes a “Legacy Lounge”, a sleek relaxation space with interactive wall panels and augmented-reality features that allow guests to engage with sports legends in new ways. Exclusive merchandise, including signed memorabilia, limited-edition collectibles, and even replicas of Brady’s rings, are available in the on-site gift shop.
More Than a Museum: An Ongoing Celebration
The Hall of Excellence is designed to evolve over time, with rotating exhibits and seasonal themes. Plans are already in place for special exhibitions tied to the Olympics, World Cup, and college athletics, as well as a series of live events and speaker series featuring prominent athletes and coaches.
In addition, the museum will offer educational programming for schools and youth organizations, with a focus on leadership, mental toughness, and goal setting — values that have been central to Brady’s own career.
“I hope that kids walk through here and say, ‘I can do something great too,’” Brady said. “Because the truth is, excellence is something that’s inside all of us. This museum is here to remind people of that.”
Tickets and Visitor Info
The Hall of Excellence is now open daily at the Fontainebleau Las Vegas, with general admission tickets available online and at the box office. VIP guided tours, group rates, and annual memberships are also available. For fans looking for an unforgettable experience, the museum offers a “Champions Package,” which includes a private tour, exclusive behind-the-scenes access, and a custom photo with Brady’s Super Bowl rings.
As Tom Brady transitions from football legend to cultural curator, the Hall of Excellence stands as a testament to his continuing impact — not only on the field, but in the hearts of millions who dream of greatness.
For more information or to book tickets, visit www.hallofexcellence.com.
