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New Guitar Hotel On The Way!

Anyone who loves Las Vegas will remember The Mirage, or maybe they won’t, depending on how hard they partied at the time. The Mirage has stood out from the other casinos in Las Vegas as one of the classiest and most iconic casinos in the city. Meanwhile, Hard Rock International has set its sights on The Mirage and they’ve proven that they’re willing to put their money where their mouth is. 

The unique guitar-shaped design of The Guitar Hotel at Seminole Hard Rock Hotel & Casino of Hollywood, Florida is coming to Las Vegas! Here’s what you need to know about this historic deal between these two giants. 

A Nod to History, Honoring The Mirage

Before diving into the details surrounding the deal itself, let’s take a minute to honor The Mirage.  This historic hotel and casino first opened its doors in 1989 and has captivated people around the world for over 30 years. 

The Mirage is more than a place to drink, gamble, party, and sleep it off before doing it all over again. It’s also a cultural icon that has entertained as well as enlightened thousands of people with its signature Aces of Comedy featuring legends like Bill Maher. 

As Hard Rock International is preparing to erect a massive guitar-shaped hotel, The Mirage is on its way out. This epic change represents the end of an era. Like the desert hallucinations that its name evokes, The Mirage will soon fade away into the sands of Las Vegas history.  

While many will be saddened to see the end of The Mirage as they knew it, countless others are ready to welcome the unique guitar-shaped Hard Rock Hotel and Casino that’s coming to take its place. 

Then again, perhaps it won’t be all that bad for the die-hard fans of The Mirage after all. Chairman of Hard Rock International and CEO of Seminole Gaming, Jim Allen says that he has not fully decided on the future of The Mirage. One thing that has been mentioned is the fact that many staff members from The Mirage will be given a warm welcome into the Hard Rock family after the takeover.

This means that The Mirage could escape the fate of the myriad of Las Vegas casinos before it that were completely demolished after similar acquisitions. One thing that will not escape demolition, however, is the towering faux volcano that has made The Mirage one of the most iconic casinos in Las Vegas.  

While the destruction of the massive faux volcano that has graced The Mirage for so many years is sure to irk a number of people, the demolition will make space for something new. 

The Seminole Hard Rock Hotel & Casino

The Seminole Hard Rock Hotel & Casino built a name for itself as one of the most uniquely shaped establishments in the nation. Nothing says Hard Rock like a massive gleaming structure shaped like a guitar. The Guitar Hotel at Seminole Hard Rock Hotel & Casino is a marvel of design, ingenuity, and creativity that has become a beacon for everyone that wants to rock. If you love music and you love to party, you’ll love this hotel. 

The Guitar Hotel makes a bold statement in the skyline of Hollywood, Florida, one that will make a similarly bold statement in the city of Las Vegas after construction is complete. It’s worth noting that Hard Rock International is owned by the Seminole Tribe of Florida which makes it one of the largest and most successful casino brands owned by Native Americans. 

At 450 feet, The Guitar Hotel is one of the most spectacular buildings not only in Florida but the entire world. The hotel features breathtaking lights that shine straight up into the sky making for a dramatic appearance. With another one coming to Las Vegas in the near future, there is much to look forward to. 

An Epic Deal Between Two Legendary Giants 

Purchasing the property encompassing The Mirage in Las Vegas came at a price, a big one. This billion-dollar deal shook the gaming and hospitality industry as Hard Rock International made its move. 

Hard Rock International purchased rights to the property surrounding The Mirage for a whopping $1.075 billion. Yearning for another juicy detail? It’s in cash! That’s right, Hard Rock International is buying rights to The Mirage for over a billion dollars in cash. 

Although this is far from the most expensive deal in Las Vegas history in terms of buying casinos, it’s a significant step for Hard Rock International as it continues to expand its territory and introduce the brand to new locations.  Hard Rock International intends to commit to a long-term lease with VICI Properties Inc. when they seal the deal. 

Something to Look Forward To

While the deal has people either opposing or supporting it, one could argue that the acquisition will be something to look forward to. Keep in mind, that the deal still needs approval from the regulatory authorities of Las Vegas. 

Pending regulatory approval aside, change is on the horizon in Las Vegas, but that as a concept is nothing new. Las Vegas is ever-changing, even the casinos that seem traditional now are constantly undergoing dramatic changes as the look and feel of the city continues to metamorphasize over time.  

Guitar Hotel

The Birth of a New Age for Las Vegas

Jim Allen has indicated that he plans to initiate a sweeping remodel that Hard Rock International has earmarked nearly a billion dollars to complete. The Beatles-themed Cirque du Soleil show could be on its way out as Hard Rock International prepares to bring in a new age for the people of Las Vegas.

With so many changes on the way, Jim Allen and the team at Hard Rock International are keeping everyone on their toes as the anticipation continues to build. Despite the overwhelming sense of momentum, the fate of the entire project depends on Hard Rock’s ability to procure a license from the gaming regulators of the State of Nevada. 

Want to see what happens next? Then stay tuned to SFL Media!

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About The Author

Harrison Bryan

Harrison is an experienced writer and marketing connoisseur. Specializing in sales copy, he works with some of the most innovative names in business and is interested in the relationship between marketing and psychology. As a staff writer for SFL Media, he has a broad focus and covers some of the most exciting developments in South Florida.