Remote Car Deal Negotiation Business
At a time when car prices and monthly payments are hitting record highs, one former dealership insider has turned a deeply familiar frustration into a multi-million-dollar remote business. Instead of selling cars, he now sells something most buyers dread doing themselves: negotiating the price. Tomi Mikula, 33, is the founder and CEO of Delivrd, a fully remote company that negotiates car purchases on behalf of customers for a flat fee of $1,000 per deal. After spending more than a decade working inside dealerships, Mikula launched the business in 2023, betting that his insider knowledge could save buyers far more than his fee. “You’re hiring a middleman to deal with the middleman,” he has said about the model, which relies on phone-based negotiations and dealer inventory expertise rather than showroom visits.
From Dealership Floors to Dealmaking on Demand
Mikula spent six years working in car dealerships before starting Delivrd, gaining firsthand experience in how pricing is structured, how incentives are applied, and where dealers have flexibility that customers often miss. That experience became the foundation of his new business. He started by negotiating deals for free for strangers online, closing roughly 50 transactions before charging anything. That early testing phase eventually turned into a structured service built around volume negotiation and price competition between dealerships. Today, Delivrd operates with a small team of professional negotiators and runs entirely remotely, with Mikula often working from home while handling multiple deals at once.
A $2.3 Million Business Built on Car Price Pressure
Delivrd’s growth has been fueled by demand from buyers overwhelmed by complex pricing structures, add-ons, and rising interest rates. Mikula’s model focuses on forcing dealerships to compete against each other on the same vehicle, rather than relying on a single quote. According to reporting, Delivrd now generates about $200,000 per month in revenue, which places annual revenue at roughly $2.3 million. The company has reportedly closed around 2,300 car deals in 2025 alone, with an average savings of about $6,300 per transaction for clients. That math explains the appeal: customers pay $1,000, but often save several times that amount through negotiated discounts.
How the Negotiations Actually Work
Instead of sitting in dealerships, Mikula’s team works primarily over the phone and email. They contact multiple dealers for the same vehicle, compare offers, and use competing bids to drive prices down. The strategy is simple but aggressive: transparency through competition. Dealers are pushed to lower margins or risk losing the sale entirely. Mikula also leans heavily on timing, such as end-of-month sales targets, and detailed knowledge of dealer inventory, which can determine how flexible pricing becomes.
Viral Attention and Industry Friction
Delivrd’s growth has been amplified by livestreams and social media clips of negotiations, which have drawn hundreds of thousands of viewers. Some videos show tense back-and-forth calls with sales teams, while others end in quick agreements when dealers agree to match lower offers. The attention has also created friction inside the industry. Some dealerships refuse to engage with Mikula altogether, while others see him as just another high-volume buyer bringing steady transactions.
Why the Model is Scaling Now
The timing of Delivrd’s rise reflects broader pressure in the auto market. High interest rates, expensive add-ons, and complex financing structures have made it harder for consumers to confidently assess “real” vehicle prices without expert help. For many buyers, Mikula’s service essentially replaces hours of dealership negotiation with a flat-fee outcome and a clearer price floor. At its core, the business is not about cars. It is about information asymmetry, and who has the leverage to close it first.
