Crumbl Cookies Hair Video
A Charlotte area Crumbl Cookies location is facing scrutiny after a viral video appeared to show employees styling a coworker’s hair inside the bakery, prompting criticism from customers and a response from both the company and state regulators.
The video, which spread widely across social media this week, shows what appears to be an employee braiding or styling another worker’s hair while inside the store. The footage quickly sparked questions about sanitation and food safety, with many viewers expressing concern about personal grooming taking place in a food preparation environment.
Crumbl Takes Immediate Action
Crumbl said the behavior shown in the video does not reflect the company’s standards and confirmed it acted quickly after becoming aware of the incident.
According to the company, the Charlotte store was temporarily closed, all dough on the premises was discarded as a precaution, and the bakery underwent a professional deep cleaning before reopening. Crumbl also said disciplinary action was taken against the employees involved, and subsequent reports indicate those employees are no longer with the company.
The company emphasized that maintaining food safety and cleanliness is a top priority across its franchise locations.
State Officials Reviewing the Incident
The viral video also caught the attention of the North Carolina Department of Agriculture and Consumer Services, the agency responsible for inspecting bakeries throughout the state.
Officials said they plan to conduct an unannounced inspection of the Charlotte location to ensure it is complying with state food safety regulations. The inspection is part of the agency’s standard oversight process following reports that raise potential sanitation concerns.
As of now, state officials have not announced any violations connected to the incident.
Social Media Reaction
The video generated thousands of comments online, with many users questioning whether employees should be engaging in personal grooming activities anywhere near food preparation areas. Others praised the company’s swift response, saying the decision to temporarily close the store and sanitize the facility demonstrated accountability.
The incident serves as a reminder of the high sanitation standards expected of restaurants and bakeries, where even the appearance of unsanitary practices can damage customer trust.
The Charlotte Crumbl location has since resumed normal operations after completing its cleanup procedures.
